This is what they are best at; obfuscating the real issues and inflating nonsense to ridiculous importance. Just look at the other hot-button issues of the day, and you will see similar tactics. Trans (fake) women should be allowed to compete with real women? Why? For their own mental health? But that has nothing to do with fairness in competition. Voter ID is the Devil! Why? Because blacks can't get IDs? That's arrant nonsense, but they couch it in vague terms and latch onto ancillary points to buttress that deeply offensive argument.
Never mind that their arguments make no sense. It is the emotional aspect that is important. And it works.